Our Team

Our Leadership

We are a woman owned business created by first responders, emergency management professionals, and customer service experts with over 100 years combined experience. We work hand-in-hand with government agencies, venue operators, and humanitarian organizations to ensure our tools meet the realities of the field.

Andrea Glass

Co-Chief Executive Officer

Andrea Glass, Co-founder and Co-CEO of EMC, brings 23+ years of fire service leadership, including as Assistant Fire Chief for Tempe. She specializes in emergency management, response, and recovery, and holds an MBA and MS in Leadership from Grand Canyon University.

Michelle Seitz

Co-Chief Executive Officer

Michelle, Co-Founder and Co-CEO of EMC, has 20+ years of experience in emergency management, specializing in preparedness, training, and large-scale incident response. She coined the phrase “reality planning” and has co-published national tools and assessments on family reunification and mass casualty response. She holds a BS in Emergency & Disaster Management and an MS in Homeland Security Management.

Joseph Meier

Chief Operating Officer

Joe Meier, COO of EMC, is a U.S. Army veteran with 25 years in the fire service, rising to Deputy Fire Chief in Phoenix. He brings expertise in process improvement, partnerships, and incident management for major events including Super Bowls, Final Four, and national music festivals.

Shannon Hakes

Chief Marketing Officer

Shannon Hakes, CMO of EMC, brings 25+ years of experience in sales, marketing, and customer service. She specializes in brand management, digital marketing, and customer retention, with a proven track record of driving innovative strategies and building lasting client relationships.

Lori Bydalek

Chief Growth Officer

Lori, CGO of EMC, drives growth, expansion, and HR while ensuring seamless integration across business functions. An experienced global leader, she has led major transformation initiatives in strategy, continuous improvement, M&A, and organizational development. She holds a BA in Political Science from the University of Wisconsin–Parkside.

KitelyTech

Technology Designers

KitelyTech is a full-service technology consulting and development firm founded in 2009. With offices nationwide, they specialize in custom software, mobile apps, AI solutions, and cloud services. Known for transparency and quality, they serve startups to Fortune 100 companies.

Testimonials

Testimonials

Real voices from stargazers, learners, and explorers who’ve experienced the Pulsara journey

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“In my career, I’ve seen a lot of tools come and go, but the MERRGE platform is the first time I’ve seen something that truly addresses the challenges of reunification."

Fire Chief

Milwaukee Fire Department

“EMC represents a significant advancement in emergency preparedness, combining innovative technology with versatile functionality to meet the unique needs of communities everywhere."

CEO

Arizona Burn Foundation

“In under 40 minutes, we tracked and reunified all 25 victims during our large-scale exercise—with just-in-time training.”

City of Irvine

Emergency Managment

“The application was incredibly easy to set up, not only for our large musical festival but also for major sporting events. With just-in-time training, our teams were able to use the system right away, and the real-time contact tracking gave us an accurate picture of what was happening as it unfolded."

Deputy Chief

Pasadena Fire Department

Partner With Us to Change the Future of Response

Our mission is simple: make the complex simple so you can recover sooner. Whether you’re a venue operator, public safety agency, or disaster response team, EMC MERRGE™ is ready to stand with you.

Our values

The principles that guide every mission we launch.

Innovation First

We push boundaries with forward-thinking technology and bold ideas—engineering smarter ways to explore space.

Precision & Performance

In an industry where every detail matters, we deliver with accuracy, reliability, and a relentless focus on quality.

Trusted Partnerships

We believe in building strong, lasting relationships with our clients—rooted in transparency, collaboration, and shared success.

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“Pulsara delivered exactly what we needed—on time and with incredible precision. Their team became a true extension of ours, and the mission couldn’t have succeeded without them.”

Michael Chen

CTO at AstraNova Systems